Identifying your Customers - The 4 Personas.
In order to get the most out of your online sales, it is important to know who you customers are. Knowing the details of the 4 major personality types and how they buy, will help you convert more visitors into buyers.
1. The Competitive Persona- These people prefer a process where they are given options, probabilities and challenges. They need to feel that they are really in control of the searching and buying process. The number one question you have to answer for this type is why are YOU the best at what you do?
2.The Spontaneous Persona- These people need lots of attention, they are a bit scattered and may not always know exactly what they want. You need to provide them with opinions and guarantees, rather than options.
3. The Humanistic Persona- This type of person is looking to build a relationship with your site before they commit to anything. This is where testimonials and incentives come in to play, this will give them the security in you they need in order to convert.
4. The Methodical Persona- This person is very logical and deliberate. They take the longest of the 4 personality types to make a decision. Service and evidence are the two things they look for before making a purchase.
Now that you know what each customer is looking for, it is important to implement and test the tools that will engage your customers.
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