- Get Online
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Listen
In this first, and most important step, your project manager will take the time to establish a strong understanding of your company. What are your business goals? What makes your company unique?
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Plan
By the end of the first meeting you will have a tentative sitemap that identifies all the main topic areas of the site, as well as subtopics. The sitemap will serve as a guide to developing strong content, proper navigation and efficient design.
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Design
Armed with a clear direction for your website, now its time to determine its look and feel. One of the biggest influences over the design should be your target audience. A company who sells baby products should have a different look than a company selling medical products. In addition, your designer will ensure that important elements, such as your company logo and colors, are incorporated into the design to ensure a consistent brand identity is achieved.
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Content
Nothing irritates consumers more than finding a website that they think will give them the answers they seek, only to find it filled with content that doesn’t make sense, or lacks the information they need. We understand what consumers are looking for in web content, and our professional writers work with your business to create content that delivers your message while reflecting your brand and meeting your online marketing goals.
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Development
Gone is the day of the static website. In today’s social media driven world, customers expect a website to be dynamic, interactive and current. If your website is outdated, not only could your brand be damaged in your customer’s eyes, but you can also loose valuable search engine rankings as Google and other search engines begin to spider your site less frequently. That’s why every website we develop comes equipped with a Content Management System (CMS) platform. We give you control to add content, update images, and ultimately ensure that your website remains fresh.
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Custom Tools
On top of having full control, our modular applications give you the ability to go beyond a “business card” website, to creating a tool that works for you. From photo galleries to appointment booking, blogging to email marketing, we have the applications to take your website to the next level.
- Grow Online
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Strategy
The goals that were identified at the “LISTEN” stage of you website’s development will be refined into quantifiable targets. From there, our team will create a customized NGM RoadMap designed to achieve those targets.
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Step-by-Step Coaching
Your dedicated Account Manager will work with you on an ongoing basis to keep you informed of your website’s performance and to ensure your NGM RoadMap is being implemented. With your state-of-the-art content management system (CMS), you have full control over updating and growing your website – or if you prefer, let our team of experts do the work for you, letting you focus on running your business.
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Measure and Grow
The key to staying on track with your online strategy is to continually measure your results. Through the use of web analytic tools, the impact of your marketing efforts on your online performance can be tracked. These measured results will help in identifying new opportunities, assessing targets, and evaluating the effectiveness of your NGM RoadMap.
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Strategic Consulting
Is your NGM RoadMap being followed? Are you meeting your targets? Have your business goals changed? Your Internet Consultant will meet with you quarterly to review, evaluate, and refine your NGM RoadMap, ensuring you stay on track and continue to grow online.
